Marketing Essentials for Country Artists: Key Graphics You Need to Market Your Next Single on Social Media

An Informative Checklist for Indie Country Artists

Kyla Pearson
3 min readJul 8, 2024
stock.adobe.com — Tomo Nogi/Wirestock

If you’re on the cusp of releasing a new single, it may be time to put together a single-release campaign. Part of that includes designing graphics (or hiring someone to) to promote your single on social media. As someone who has helped indie country artists put together single-release campaigns in the past, here are some of the key social media graphics you should include.

Single Cover Art

While your single cover art is not strictly made to be a social media graphic, it is probably one of the most used graphics within your single pre-save and post-release campaigns. You can use it when you first announce the new song, include it in other posts and videos promoting the single and more. In addition, media outlets who feature your single will also use your cover art in their coverage and promotional posts.

Thank You/Credit Graphics

While giving credit where credit’s due should be a given, you can take it one step further by making a credit/thank you post. It’s also a great way to publicly acknowledge all those who were involved in bringing your single to…

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Kyla Pearson

An Italian-Canadian creative entrepreneur who offers design & marketing services tailored to the country music, film & TV industries.