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Marketing Essentials for Country Artists: Key Graphics You Need to Market Your Next Single on Social Media
An Informative Checklist for Indie Country Artists
If you’re on the cusp of releasing a new single, it may be time to put together a single-release campaign. Part of that includes designing graphics (or hiring someone to) to promote your single on social media. As someone who has helped indie country artists put together single-release campaigns in the past, here are some of the key social media graphics you should include.
Single Cover Art
While your single cover art is not strictly made to be a social media graphic, it is probably one of the most used graphics within your single pre-save and post-release campaigns. You can use it when you first announce the new song, include it in other posts and videos promoting the single and more. In addition, media outlets who feature your single will also use your cover art in their coverage and promotional posts.
Thank You/Credit Graphics
While giving credit where credit’s due should be a given, you can take it one step further by making a credit/thank you post. It’s also a great way to publicly acknowledge all those who were involved in bringing your single to life.
Pre-Save & Post-Release Social Media Banners
Your social media banner is one of the first things that fans will see when they navigate to your Facebook or X (formerly Twitter) pages. So it’s a good idea to utilize your banner space to promote your single by designing pre-save & post-release banners.
Instagram & Facebook Single Milestone Feed Posts
If your single received any notable press features, radio play, ranked high on iTunes charts or hit any streaming milestones, you should make a post about it! It’s a great way to celebrate your wins along the way and create social proof around the track.
Custom Instagram & Facebook Story Posts
While resharing feed posts to your stories can be one option (especially if you’re short on time), it’s always…
